Branding & Marketing
Branding is an often overlooked element of a business. A brand, which includes but is not limited to a logo, color, and typeface selections, sets the tone and personality of your business. When walking into a restaurant with a whimsical or jaunty logo, one can expect to experience a laid back or fun atmosphere. On the other hand, a logo or type treatment featuring a thin, clean, and elegant typeface sets the expectation of a sophisticated and modern atmosphere.
Marketing builds off of a brand and branding decisions and must be carefully calculated to maximize your efforts. A brand that has been tailored to be people-focused, but sturdy and reliable may be negatively impacted by a marketing campaign that is more informal in nature.